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EPISODE 18 — MELANIE CRUICKSHANK — ON LIVING YOUR BRAND, CONNECTING WITH YOUR CUSTOMERS AND THE IMPORTANCE OF YOUR SUPPORT SYSTEM AND NETWORK

Today we are talking with Melanie Cruickshank, CEO and Founder of Da Lish Cosmetics.

Da Lish Cosmetics is all about creating clean luxurious beauty products that are produced with locally sourced, natural, and organic ingredients. They are a pioneer in the clean beauty movement and Da Lish is determined to make a positive impact in the world of beauty.

Melanie went from working in advertising and marketing to starting her own cosmetics company. In 2006, she launched Da Lish cosmetics as a side hustle and in three short years made it her full time gig. Melanie started making products in her kitchen and selling them at small local events. Today Da Lish has its own manufacturing facility in Canada, has numerous retailers that stock their products and their own ecommerce store where they ship their products to customers all over the world. …


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BOBBY UMAR — ON FEEDING YOUR SOUL, FIGHTING FOR YOUR LIFE AND BEING A STAR

Today we are talking with Bobby Umar, President of Raeallan and CEO of DYPB. Raeallan is a transformational training organization whose mission is to discover, inspire and develop leadership. DYPB, or Discover Your Personal Brand helps individuals and organizations use personal branding to create more focus, alignment, and impact with their work.

Bobby started out as an Aerospace Design Engineer for Bombardier and has made his way into transformational training and professional speaking. He made some bold moves early in his career to get out of a soul sucking job and move into a career that he loves. Bobby is now one of Inc Magazine’s Top 100 leadership speakers, a five-time TEDx speaker, has been named as the “2nd Best Business Coach to Follow” on Twitter and the “4th Best Leadership Influencer” according to Kred. …


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FIX YOUR EMAIL ISSUES

Do it now!

So what do you need to know about email as an entrepreneur to fix your deliverability issues?

As an entrepreneur or small business owner, you can’t be an expert in everything BUT you do need to have a general understanding of how most things work so you can make good decisions about whatever comes up.

I have been running Orangefish.ca for over 15 years and the one thing I still struggle with is email. I sometimes feel like just when I have it figured out something changes somewhere, and you have to dig into it again. …


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KNOW WHAT YOU WANT

Make It Happen.

2020 had been a wild ride thus far. We are living in a moment in time that is going to be talked about in history as one of the biggest worldwide events since WWII.

It has been a year filled with uncertainty, anxiety, and fear of the unknown for a lot of people.

It has also been a year of opportunity for some.

Anytime there is chaos it is interesting to see how people try to move through it.


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CHRISTINE KELLY — ON THE IMPORTANCE OF SPORT, STARTING A FRANCHISE AND SELECTING THE RIGHT PEOPLE WITH THE RIGHT EXPERIENCE

Today we’re talking with Christine Kelly, Founder and Chairman of Little Kickers, which is an educational soccer — or ‘football’, program designed to provide young children with a fun and positive introduction to sport while also promoting the development of learning color and number recognition, as well as life skills like sharing and taking turns.

Christine saw a need in the market in 2002 when she started this program in the UK and since then Little Kickers has expanded to over 330 franchisees across 30+ countries and classes are attended by over 65,000 children each week. Little Kickers has won many awards such as Franchisor of the Year, Top Global Franchise and in 2020 was recognized as “Global Franchise Champion” by Global Franchise Magazine and has been ranked amongst Canada’s fastest growing businesses by PROFIT Magazine. …


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OWN TODAY

Fix Your “To Do List”

Do you create a daily “To Do List” and then at the end of the day feel disappointed because you didn’t complete it?

Do you then you start some negative self-talk about how you are being lazy or not productive?

You are probably not being lazy or not productive. You are probably not setting yourself up for success and once you let the negative self-talk in it can sometimes be a downward spiral that makes things seem just that much more difficult.

So, what can you do about it?


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ENTREPRENEURSHIP, IMPORTANCE OF CASH FLOW AND FIGURING OUT HOW TO MAKE IT WORK with John Towsley

Today we are talking with John Towsley, Owner of Bwyze, and until recently also owner of Mindmuze. Bwyze is an IT service management company that offers eLearning products and services for IT Services. Mindmuze is a Learning innovations company that creates powerful learning experiences.

John is a leader and an innovator in the IT and eLearning spaces. He started out as a systems analyst and quickly moved up the corporate ladder. John has been the president of 5 different organizations, two of which he was the founder and owner. …


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GET IN THE GAME

How do you get off the bench?

Here is a news flash — you can’t win or lose if you are not in the game. You need to be on the court, getting minutes and playing. Every minute you play you learn more, you grow and, your chance of winning increases.

It is the same when you are starting a business or venturing into entrepreneurship.

You can read all the books you want.

You can listen to all the experts say the same thing over and over again.

You can come up with all the ideas in the world but until you actually take action you will never know if it is a winner. …


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SHAUNA ARNOTT — ON BEING CREATIVE, SHARING YOUR PASSION AND ASKING FOR HELP

Today we’re talking with Shauna Arnott, Founder of Leverage Events, Founder and Producer of Haste and Hustle and most recently Co-Founder and Producer of Listen In. Leverage Events creates unforgettable experiences for their corporate clients that grow their brand and deepen human connections. Haste and Hustle is an annual conference that was created to serve and support entrepreneurs. Listen In is a conference for enterprise level marketing teams looking to better understand and capitalize on the world of podcasting. …


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BE YOUR OWN BOSS

Find What Works For You

The struggle is real people. Starting your own business or working from home is no joke. People who have never attempted this path think life is easy.

Sounds great right? Living the life. Making your dreams come true.

And, don’t get me wrong it can be an amazing life, but it presents different struggles then having a regular day to day job. …

About

Janet Lewis

Entrepreneur, Problem Solver and Eternal Optimist.Experienced founder and business owner in ecommerce and eLearning.

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